A long crispy shell with a liquid chocolate center, Britannia’s Pure Magic Chocolush cookies promise to provide a sweet choco-moment in every bite. At least that is what it says on its packaging. Britannia’s Pure Magic Chocolush is a clear competition of two existing cookie-brands in the same category. Sunfeast’s Dark Fantasy Choco Fills and Parle Platina Milano Choco Delight already have a following amongst consumers who like crisp cookies filled with a chocolate center. And so it made perfect sense to check out this new offering. Let’s see our #Firstimpressions of the all-new Britannia Pure Magic Chocolush.
Table of Contents
Things To Note About Britannia Pure Magic Chocolush
- Each 75g pack contains 6 individually packed cookies of 12.5gm each.
- The cookies contain permitted natural food coloring.
- The cookies contain added artificial flavoring substances (chocolate and vanilla).
- Each cookie contains about 65.87 Kcal.
Britannia Pure Magic – Chocolush, 75g Carton
A cookie filled with liquid chocolate at the center, aimed at providing you with a savory choco-moment.
#FirstImpressions Of Britannia’s Pure Magic Chocolush
It is crisp on the outside, creamy and luscious on the inside – Britannia Pure Magic Chocolush is really an excellent competitor to Parle Dark Fantasy – winner of an earlier face-off review.
There are several reasons why:
The cookie is crisp and buttery. It is not crumbly and has a good bite to it.
Have you ever noticed how some cookies have more cookie and less filling? Or, how the filling is only restricted to a small section inside, so in every bite you get more biscuit and less cream? Fortunately, none of those are issues with Britannia Pure Magic Chocolush. We found the cream-filling is filled-up right till the edges, making every bite equally chocolatey.
The filling itself is rich and soft, with the right consistency – not too runny or too thick.
Same pricing and weight as the existing contenders, Britannia Pure Magic Chocolush is a winner.